Privacy Policy

1. Introduction

Welcome to Inner Clarity ("we," "our," or "us"). We are committed to protecting your privacy and ensuring that every visitor has clarity about how personal information is collected, used, and safeguarded.

This Privacy Policy applies to all visitors and users of our website(s), articles, landing pages, and related digital properties (collectively, the "Site"). By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

You may voluntarily provide:

• Name, email, phone number, mailing address
• Optional account login details (encrypted)
• Communication data: inquiries, feedback, survey responses
• Order and billing information (if applicable)

If the Site does not process purchases directly, this section applies only where e-commerce functionality is available.

2.2 Information Collected Automatically

We automatically collect data through cookies, Google Analytics 4, Consent Mode v2, and similar technologies, including:

• IP address, browser type, operating system
• Pages viewed, scroll behavior, session duration
• Referrer sources (e.g., Google Ads campaigns)
• General location (city/region based on IP)
• Cookie identifiers and consent preferences

Analytics data is processed in aggregated or pseudonymized format whenever possible.

2.3 Information from Third Parties

We may receive information from:

• Advertising platforms (Google Ads, Meta Ads)
• Analytics providers (Google Analytics)
• Social media platforms when you interact with our content
• Optional third-party partnerships in compliance with applicable laws

3. How We Use Your Information

3.1 Service Delivery

• Responding to inquiries and providing user support
• Managing newsletter subscriptions
• Processing and completing orders (if applicable)

3.2 Marketing and Advertising

• Delivering relevant content and updates
• Measuring campaign performance on Google Ads and Meta Ads
• Creating audiences based on general site behavior (never based on health conditions or sensitive categories)

3.3 Analytics & Site Improvement

• Understanding how visitors engage with content
• Improving editorial, usability, and navigation
• Conducting A/B tests and optimizing user experience

3.4 Legal & Security

• Compliance with legal obligations
• Fraud detection and misuse prevention
• Protecting our rights and the integrity of the Site

4. Legal Basis for Processing (GDPR / LGPD)

Depending on where you reside, personal data may be processed under:

• Consent
• Contractual necessity
• Legitimate interest (analytics, security, service improvement)
• Legal obligations

5. Cookies, Consent Mode v2 & Tracking

5.1 Cookie Categories

• Essential cookies
• Analytics cookies
• Marketing cookies
• Preference cookies

5.2 Google Consent Mode v2

Inner Clarity uses Google Consent Mode v2 to ensure ads and analytics behave according to user consent choices.

Signals include:

• ad_user_data
• ad_personalization

5.3 Cookie Control

You may manage cookies via:

• Browser settings
• Our cookie consent banner
• Opt-out tools from Google, Meta, and the Network Advertising Initiative

Disabling some cookies may impact certain functionalities.

6. How We Share Your Information

We do not sell personal information. We may share limited data with:

6.1 Service Providers

• Email service platforms
• Cloud hosting and storage
• Payment processors (if applicable)
• Analytics and security vendors

6.2 Advertising Platforms

Shared only when required for performance measurement and consented tracking:

• Google LLC
• Meta Platforms, Inc.

6.3 Legal & Compliance

Data may be shared if required by law or necessary to protect the safety or rights of users.

7. International Data Transfers

Data may be transferred to or processed in countries outside your residence, including the United States and Brazil.

Protections include:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Secure cloud infrastructure compliant with applicable regulations

8. Data Retention

We retain data only as long as strictly necessary:

• Account data: lifetime of account + 2 years
• Communications: until resolved + 12 months
• Marketing preferences: until you unsubscribe
• Aggregated analytics: retained indefinitely

9. Your Privacy Rights

Depending on your jurisdiction, rights may include:

9.1 General Rights

• Access your data
• Correct inaccurate data
• Request deletion
• Opt-out of communications

9.2 GDPR Rights

• Data portability
• Restriction of processing
• Objection to legitimate-interest processing
• Withdraw consent
• File a complaint with a supervisory authority

9.3 LGPD Rights

• Confirm whether we process your data
• Access or correct your data
• Request anonymization or deletion
• Revoke consent
• Request information about third-party sharing

9.4 CCPA Rights

• Know what data is collected
• Request deletion
• Opt-out of sale (not applicable)
• Non-discrimination

Requests can be submitted via any method offered on the Site's contact or support section.

10. Children's Privacy

The Site is not intended for individuals under 18. We do not knowingly collect children's data. If such data is identified, it will be removed promptly.

11. Security Measures

We use industry-standard security practices, including:

• SSL/TLS encrypted connections
• Firewall and anti-intrusion monitoring
• Access controls and authentication layers
• Periodic audits and security reviews
• Vendor compliance checks

No method of data transmission or storage is absolutely secure, but we strive to apply robust safeguards.

12. Do Not Track

The Site does not currently respond to DNT browser signals. Tracking preferences can be managed through cookie settings.

13. Third-Party Links

Our Site may contain links to third-party websites or resources. We are not responsible for their privacy practices. We encourage reviewing their policies before sharing personal information.

14. Advertising & Sponsored Content

14.1 Advertising

Ads may be:

• Contextual
• Based on general browsing behavior
• Retargeted when consent is granted

14.2 Sponsored Content & Affiliate Links

We may publish editorial content containing sponsorships or affiliate links. Disclosure is always provided according to FTC guidelines.

15. Changes to This Privacy Policy

This policy may be updated due to:

• Changes in data practices
• New regulatory requirements
• Platform or technology developments

Updates will be reflected on this page with a revised "Last Updated" date.

16. Contact Information

For questions or concerns about this Privacy Policy, please refer to the contact methods provided on our website at:

17. Language

This Privacy Policy is provided in English. Future versions may be published in other languages such as French, Spanish, Portuguese, or German. In case of conflict between translations, the English version prevails.

18. Acceptance